|VIDEO ART, THE EARLY YEARS|
VIDEO ART, THE EARLY YEARS
To grasp the significance of early video, we must make a leap of the imagination and rewind to the 1960s when the video environment was restricted to crude black and white television images beamed into our homes for a few hours a day, that is, if we were lucky enough to own a television set. As we know, the box in the corner of the living room steadily increased its influence and finally displaced the movie theatre as the main source of information and entertainment for the mass of the population. But unlike the hearth it usurped, the flickering box was no innocent point of family gathering. Marshall McLuhan first exposed the unholy alliance of popular entertainment and consumerism and argued that television was deliberately transforming our perceptual apparatus and therefore our behaviours.